Retail architecture is truly a specialization, with just 10 percent of all architecture firms in America today working in retail. Retail design requires not only careful consideration of the building design, but of the merchandise to be sold. While architects can address issues of contiguity, transparency and access, they can also negotiate a successful balance between a building's overall design, and a retailer's desire to customize its storefront. CNNA successfully practices the architecture of retail spaces, including stores, shopping centers and retail design.

In an era when the shapes and sizes of retail developments are wide-ranging, the ability to match the particular talents and capabilities of a retail architecture firm with the right project is more challenging than ever. There are so many options and trends for retail development, including sustainability, urbanization, and the continued evolution of lifestyle and mixed-use centers in suburban settings. Often, retailers aren't aware of their options, and in this regard, the guidance of an architect is essential. CNNA architects focus on the needs of their clients, and provides them with the specific designs and technology their project requires.